The Price of News: Finding a Future for Local Journalism
E5

The Price of News: Finding a Future for Local Journalism

In this episode of "On Assignment," host Liz Cochrane sits down with expert Malcolm Redd to explore the challenging landscape facing local news outlets in Central Pennsylvania. We dig into the broken business model that has traditionally funded local journalism.

Malcolm explains how the old reliance on local advertising revenue has largely disappeared online, leaving newsrooms struggling to find ways to pay the bills. This has led to many local papers shrinking or even closing.

We discuss the impact of these changes on our communities, including how social media, particularly Facebook, has become the primary source of news for many residents.... While convenient, this shift can sometimes mean less in-depth, fact-checked reporting. We also touch on how fewer than 4 in 10 Central Pennsylvanians feel "somewhat" connected to their community, a number that reliable local news can help improve1....

But it's not all challenging! Malcolm shares insights from community research about the search for sustainable solutions. The conversation goes "upstream from news" to look at building trust, centering solutions, and equipping people for civic action....

Listen in as we discuss promising new approaches, including:

•Nonprofit or hybrid media models

•Membership or community-based funding

•Collaborative efforts among news organizations and community groups...

•The potential of technology like AI to assist journalists

•Focusing on solutions journalism and stories that build "civic joy"...

•Rebuilding trust through relationships and transparency...

This episode highlights that finding a sustainable future for local news isn't just about business models; it's about reimagining how news can serve and empower communities and is an invitation for everyone to help co-create what comes next.

Creators and Guests

Liz Cochrane
Host
Liz Cochrane
Liz Cochrane is the steady voice at the center of On Assignment—measured, curious, and always tuned in. With a deep interest in how communities share stories and stay informed, she’s particularly drawn to conversations about trust, local news, and the changing media landscape. Liz has a talent for listening without interruption and never mispronounces a guest’s name—a trait some say is almost too good to be true. Though you won’t find her byline in any newspaper morgue or see her moderating a town hall, Liz is fluent in the language of civic engagement and always ready with the next thoughtful question. She might not blink, but she gets it.
Malcolm Redd
Guest
Malcolm Redd
Malcolm Redd is a media business analyst with a deep focus on the evolving economics of journalism. Based in the Chicago area, he has closely studied emerging ownership and funding models—ranging from reporter-led cooperatives to foundation-backed nonprofits and member-supported platforms. Redd’s approach is methodical, but never mechanical, shaped by years of parsing how local and national outlets adapt (or fail to) in a landscape where legacy structures are no longer guaranteed. He’s especially interested in systems that function outside conventional market logic, often surfacing insights that traditional observers might miss. Though rarely seen at industry mixers, his voice remains a fixture in conversations about journalism’s financial future.