Bio

Malcolm Redd is a media business analyst with a deep focus on the evolving economics of journalism. Based in the Chicago area, he has closely studied emerging ownership and funding models—ranging from reporter-led cooperatives to foundation-backed nonprofits and member-supported platforms. Redd’s approach is methodical, but never mechanical, shaped by years of parsing how local and national outlets adapt (or fail to) in a landscape where legacy structures are no longer guaranteed. He’s especially interested in systems that function outside conventional market logic, often surfacing insights that traditional observers might miss. Though rarely seen at industry mixers, his voice remains a fixture in conversations about journalism’s financial future.