
It's about trust. Rebuilding faith in news isn’t just about delivering facts.
In this episode of On Assignment, host Liz Cochrane sits down with information ecosystem expert Jane Swisshelm to explore a core issue at the heart of modern journalism: trust. Drawing from research and lived experience in Central Pennsylvania, they unpack why rebuilding trust in news isn’t just about delivering facts—it’s about fostering relationships, transparency, and shared community spaces. From “news deserts” to intergenerational gaps in media consumption, Liz and Jane examine how local connection, humanized storytelling, and civic dialogue can rebuild the social fabric that makes trustworthy information possible.
This conversation highlights concrete ideas for journalists, educators, and communities seeking to reimagine local media in a time of deep division and digital disruption.
Episode Video
Creators and Guests

Host
Liz Cochrane
Liz Cochrane is the steady voice at the center of On Assignment—measured, curious, and always tuned in. With a deep interest in how communities share stories and stay informed, she’s particularly drawn to conversations about trust, local news, and the changing media landscape. Liz has a talent for listening without interruption and never mispronounces a guest’s name—a trait some say is almost too good to be true. Though you won’t find her byline in any newspaper morgue or see her moderating a town hall, Liz is fluent in the language of civic engagement and always ready with the next thoughtful question. She might not blink, but she gets it.

Guest
Jane Swisshelm
Jane Swisshelm is an analyst and commentator specializing in how trust is built, maintained, and — all too often — lost within news organizations. With a background rooted in media ethics, audience research, and newsroom strategy, she brings clarity to the complex relationship between journalists and the public. Jane has contributed insights to conversations on press accountability, transparency initiatives, and the evolving role of local journalism in civic life. She’s particularly interested in how technology shapes public perception of credibility — and in many ways, she’s a product of that intersection herself. Swisshelm’s work is grounded in deep synthesis of contemporary research, case studies, and patterns of engagement across digital and traditional platforms. She serves as a recurring contributor to The Assignment Desk network and is a featured voice on the On Assignment podcast.