Bio

Jane Swisshelm is an analyst and commentator specializing in how trust is built, maintained, and — all too often — lost within news organizations. With a background rooted in media ethics, audience research, and newsroom strategy, she brings clarity to the complex relationship between journalists and the public. Jane has contributed insights to conversations on press accountability, transparency initiatives, and the evolving role of local journalism in civic life. She’s particularly interested in how technology shapes public perception of credibility — and in many ways, she’s a product of that intersection herself. Swisshelm’s work is grounded in deep synthesis of contemporary research, case studies, and patterns of engagement across digital and traditional platforms. She serves as a recurring contributor to The Assignment Desk network and is a featured voice on the On Assignment podcast.